"The player that plays with the same kind of emotion and grit and competitive intensity is Russell [Westbrook], Russell is going hard. Doesn’t matter who he is playing against, doesn’t matter what the odds are, he’s going, that’s a guy, he is going 110 percent every single time."
- Kobe Bryant on Russell Westbrook

It would appear today that everyone is trying to be like Steph Curry. Launching 3 pointers after a half cross behind the back spin move dribble, and yet the guy I continue to admire is Russell Westbrook. 

The clip above is from his time at UCLA where he goes up and throws down a dunk like the rim just said something nasty about his family. This is a great example for the intensity and vigor in which I approach my training.

Anyone who knows me personally can tell you that I'm a fairly laid back guy, but the minute it's time to go, you better get out of my way. I've had other coaches and trainers ask if I was okay while training. I am so zoned in that it takes me by surprise and takes a moment to respond to their question. 

This intensity of course doesn't lend itself to being an understanding and impactful trainer to the majority of individuals. Most other people don't have nor want to crank up the intensity volume to 11. This however lends to the idea that most lifters simply aren't foucsed enough. Not every session needs to be 110% effort, as this is a surefire way to burn yourself out. But you do need to try and bring it when your rest time is over. 

Be like Russ. Destroy the weights. (Not literally of course, do you know how much equipment costs!?)