Learned so much when I watched the original many moons ago, when Dean put an updated 2.0 on sale a couple months ago, I didn't even hesitate to purchase the product. I've been a huge fan of all his work and writings, if you're in pain or a professional who encounters "injured" clientele, I recommend his work very highly.
I devoured #AskGaryVee in 2 days and Jab Jab Jab Right Hook in a week, so only fitting I would get to the original book Crush It. There's a lot to take in here like the concept that the internet has leveled the playing field. Money isn't a key factor in building brand awareness and equity as it once was. If you have a passion, can you create a presence around it. Give to your audience and then ask.
You have to be transparent and authentic.
I'm currently debating on my next move as a professional. First I need to rectify my Precision Nutrition certification, then order my NASM PES to keep my training certification current. I also am looking into becoming an LMT (licensed massage therapist) so that I can get on track to do ART (active release technique) or NMT (neuromuscular therapy).